Determinants of Corporate Social Responsibility (CSR) and Intrinsic Job Motivation

A Case of Malaysian Banking Company

  • Chan Tak Jie Faculty of Modern Languages & Communication, Universiti Putra Malaysia (UPM)
  • Nurul Ain Mohd Hasan Faculty of Modern Languages & Communication, Universiti Putra Malaysia (UPM)
Keywords: dimension of corporate social responsibility, intrinsic job motivation, employees, banking company


This study aimed to examine the relationship between dimensions of corporate social responsibility (CSR) practices and intrinsic job motivation of employees in one of the banking companies in Malaysia. The study utilised CSR framework by Bursa Malaysia with localised CSR best practices dimensions developed by Mohd Hasan (2013). Multistage sampling was employed in this study, whereby simple random sampling and cluster sampling were employed. A survey method was used in this study, whereby questionnaires were distributed to 110 bank staff (managerial and non-managerial), but with 37 valid responses received. A set of self-administered questionnaires was used as the instrument for the data collection. The data was then analysed using Spearman’s rho correlation test through the SPSS version 22.0. Based on the findings, all the dimensions namely; workplace, environment, community, and marketplace have a positive and moderate relationship with internal job motivation. Limitations of the study, implications of the findings, and suggestions for future study are also discussed.


Download data is not yet available.


Abdullah, Z. (2010). Cultural diversity management in Malaysia: A perspective of communication management. In J. Syed & M. F. Özbilgin (Eds.), Managing Cultural Diversity in Asia: A Research Companion. Cheltenham, UK: Edward Elgar.

Achuam, J. K. (2008). Corporate social responsibility in Nigerian banking system. Society and Business Review, Bradford, 3(1), 57.

Agarwal, A., Yadav, Y. S., & Acharya, A. (2015). Impact of CSR-driven internal employee motivation on cordiality of employee relations. In S. Chatterjee et al. (eds.), Managing in Recovering Markets, Proceedings in Business and Economics, 315-325.

Aguinis, H. (2011). Organisational responsibility: Doing good and doing well. In Zedeck, S. (Ed.). APA Handbook of Industrial and Organisational Psychology. 3, (pp. 855-879). Washington, DC: American Psychological Association.

Ahmad, N. H., & Ramayah, T. (2012). Does the notion “doing well by doing good” prevail among entrepreneurial ventures in a developing nation? Journal of Business Ethics, 106(4), 479-490. 

Amran, A., Zain, M. M., Sulaiman, M., Sarker, T., & Ooi, S. K. (2013). Empowering society for better corporate social responsibility (CSR): The case of Malaysia. Kajian Malaysia, 31(1), 57-78.

Arsoy, A. P., Arabac1, O., & Ҫiftҫioglu, A. (2012). Corporate social responsibility and financial performance relationship. The case of Turkey. The Journal of Accounting and Finance, 53, 159-176.

Bryman, A. (2012). Social Research Methods (4th ed). Oxford University Press.

Bursa Malaysia. (2006). Corporate Social Responsibility (CSR) Framework for Malaysian Public Listed Companies. Retrieved from Malaysia.pdf

Carroll, A. B., & Shabana, K. M. (2010). The business case for corporate social responsibility: A review of concepts, research, and practice. International Journal of Management Reviews, 12(1), 85-105. 

Chapple, W., & Moon, J. (2005). Corporate social responsibility (CSR) in Asia: A seven-country study of CSR web site reporting. Business and Society, 44(4), 415-441.

Chen, C. H., & Wongsurawat, W. (2011). Core constructs of corporate social responsibility: A path analysis. Asia-Pacific Journal of Business Administration, 3(1), 47-61.

Coombs, W. T., & Holladay, S. J. (2012). Managing Corporate Social Responsibility: A Communication Approach. Oxford: Willey-Blackwell.

Darus, F., Mat Isa, N. H., Yusoff, H., & Arshad, R. (2015). Corporate governance and business capabilities: Strategies factors for corporate social responsibility reporting. Journal of Accounting and Auditing: Research & Practice, 1-9.

De Roeck, K., & Delobbe, N. (2012). Do environmental CSR initiatives serve organisations’ legitimacy in the oil sector? Exploring employees’ reactions through organisational identification theory. Journal of Business Ethics, 110(4), 397-412.

Germanova, R. (2008). Corporate Social Responsibility as a Corporate Governance Tool: The Practice by the Business in Bulgaria. Unpublished Master Thesis. Retrieved from

Greenberg, J., & Baron, R. A. (2008). Behaviour in Organisations. Prentice-Hall, Upper Saddle River, NJ.

Hadfield-Hill, S. (2014). CSR in India: Reflections from the banking sector. Social Responsibility Journal, 10(1), 21-37.

Haw, R. B. H. (2010). Malaysia. In V. Tolhurst (Ed.), The World Guide to CSR: A Country-by-Country Analysis of Corporate Social Sustainability and Responsibility. Sheffield, England: Greenleaf.

Helm, S. (2011). Employees’ awareness of their impact on corporate reputation. Journal of Business Research, 64(7), 657-663.

Heslin, P. A., & Ochoa, J. D. (2008). Understanding and developing strategies corporate social responsibility. Organisational Dynamics, 37(2), 125-144.

Ismail, M. (2009). Corporate social responsibility and its role in community development: An international perspective. The Journal of International Social Research, 2(9), 200-209. 

Kanji, G. K., & Chopra, P. K. (2010). Corporate social responsibility in a global economy. Total Quality Management, 21(2), 119-143.

Khan, M. Y., Rizwan, M., Arshad, M. I., & Anwar, M. F. (2013). Impact of employee motivation on job satisfaction with respect to corporate social responsibility and rewards. Journal of Public Administration and Governance, 3(3), 226-243.

Kim, H. R., Lee, M., Lee, H. T., & Kim, N. M. (2010). Corporate social responsibility and employee-company identification. Journal of Business Ethics, 95(4), 557-569.

Kim, S., & Park, H. (2011). Corporate social responsibility as an organisational attractiveness for prospective public relations practitioners. Journal of Business Ethics, 103(4), 639-653.

Lichtenstein, D. R., Drumwright, M. E., & Braig, B. M. (2004). The effects of corporate social responsibility on customer donations to corporate-supported non-profits. Journal of Marketing, 68(4), 16-32.

Lin, C., Chen, S., Chiu, C., & Lee, W. (2011). Understanding purchasing intention during product harm crises: Moderating effects of perceived corporate ability and corporate social responsibility. Journal of Business Ethics, 102(2), 455-471.

Lo, B. C., & Yap, K. (2011). Are Malaysian ready for corporate social responsibility? Labuan e-journal of Muamalat and Society, 5, 11-15.

Madarevic, S. (2012). Environmental corporate social responsibility and the carbon economy: A case for CSR, the triple bottom line and obliquity. Retrieved on April 26, 2016 from

Maignan, I., & Ferrell, O. C. (2001). Antecedents and benefits of corporate citizenship: An investigation of French business. Journal of Business Research, 51(1), 37-51.

Malik. M. S., Ali, H., & Ishfaq, A. (2015). Corporate social responsibility and organisational performance: Empirical evidence from banking sector. Pakistan Journal of Commerce and Social Sciences, 9(1), 241-247.

Mamic, I. (2004). Implementing Codes of Conduct: How Businesses Manage Social Performance in Global Supply Chains. Sheffield, UK: Greenleaf Publishing.

Matute, J., Bravo, R., & Pina, J. (2010). The influence of corporate social responsibility and prices fairness on customer behaviour: Evidence from the financial sector. Corporate Social Responsibility and Environmental Management, 18(6), 317-331.

McWilliams, A., Siegel, A. D., & Wright P. M. (2006). Corporate social responsibility: Strategic implications. Journal of Management Studies, 43(1), 1-18.

Mohamed, R., Jamaluddin, N. A., & Muhammad Jamil, C. Z. (2014). Corporate sustainability drivers and strategy: Evidence from Malaysian public-listed companies. Proceedings of the Australian Academy of Business and Social Sciences Conference 2014.

Mohd Hasan, N. A. (2013). Towards Achieving Global Standards: The Role of Public Relations in Processes and Outcomes of Corporate Social Responsibility Initiatives in Malaysia. (Doctoral dissertation, Massey University, Wellington, New Zealand). Retrieved from

Montgomery, C., & Stone, G. (2009). Revisiting consumer environmental responsibility: A five nation cross-cultural analysis and comparison of consumer ecological opinions and behaviours. International Journal of Management and Marketing Research, 2(1), 35-58.

Nikolaeva, R., & Bicho, M. (2011). The role of institutional and reputational factors in voluntary adoption of corporate social responsibility reporting standards. Journal of the Academy of Marketing Science, 39(1), 136-157.

Norusis, M. (2006). SPSS 15.0 Statistical Procedure Companion. Prentice Hall, Upper Saddle River, NJ.

Oeyono, J., Samy, M., & Bampton, R. (2011). An examination of corporate social responsibility and financial performance: A study of the top 50 Indonesian listed corporations. Journal of Global Responsibility, 2(1), 100-112.

Okafor, E. E., Hassan, A. R., & Hassan, A. D. (2008). Environmental issues and corporate social responsibility: The Nigerian experience. Journal of Humanities and Ecology, 23(2), 101-107.

Papasolomou-Doukakis, I., Krambia-Kapardis, M., & Katsioloudes, M. (2005). Corporate social responsibility: The way forward? Maybe not!. European Business Review, 17(3), 263-279.

Peloza, J., & Shang, J. (2011). How can corporate social responsibility activities create value for stakeholders? A systematic review. Journal of the Academy of Marketing Science, 39(1), 117-135.

Peterson, D. K. (2004). The relationship between perceptions of corporate citizenship and organisational commitment. Business and Society, 43, 296-319.

Ramasamy, B., & Hung, W. T. (2004). A comparative analysis of corporate social responsibility awareness: Malaysian and Singaporean firms. Journal of Corporate Citizenship, 13, 109-123.

Russo, A., & Perrini, F. (2010). Investigating stakeholder theory and social capital: CSR in large firms and SMEs. Journal of Business Ethics, 91, 207-221.

Saeednia, H., & Shafeiha, S. (2012). Investigation the link between competitive advantage and corporate social responsibility from consumer’s view. International Journal of Economics & Business Modeling, 3(2), 177-182.

Santos, M. (2011). CSR in SMEs: Strategies, practices, motivation, and obstacles. Social Responsibility Journal, 7(3), 490-508.

Sekaran, U. (2013). Research methods for Business: A Skill Building Approach (6th ed.). New Jersey: John Willey and Sons, Inc.

Singh, T. R., Yahya, S., Amran, A., & Nabiha, S. (2009). CSR and Public Bank Bhd (Malaysia). Global Business and Management Research: An International Journal, 1(Nos3/4), 25-43.

Skundiene, V., & Auruskeviciene, V. (2012). The contribution of corporate social responsibility to internal employee motivation. Baltic Journal of Management, 7(1), 49-67.

Stancu,A., Grigore, G. F., & Rosca, M. I. (2011). The impact of corporate social responsibility on employees. International Conference on Information and Finance IPEDR, 21, 11-16.

Tam, S. (2007, September 3). The next wave of CSR. The Star. Retrieved January 13, 2015 from

Tee, K. K. (2008). Motivations for Corporate Social Reporting and Non-reporting in Malaysian: An Exploratory Study from Public Relations Perspective. (Doctoral dissertation, The University of Waikato, Waikato, New Zealand). Retrieved from

Teoh, H. Y., & Thong, G. (1984). Another look at corporate social responsibility and reporting: An empirical study in a developing country. Accounting, Organisations & Society, 9(2), 189-206.

Thompson, P., & Cowton, C. (2004). Bringing the environment into bank lending: Implications for environmental reporting. The British Accounting Review, 36(2), 197-218.

Tewari, R. (2011). Communicating corporate social responsibility in annual reports: A comparative study of Indian companies and multinational corporations. Journal of Management & Public Policy, 2(2), 22-51.

Turker, D. (2009). Measuring corporate social responsibility: A scale development study. Journal of Business Ethics, 85(4), 411-427. 

Visser, W., Tolhurst, N., & Smit, A. (2010). The World Guide to CSR: A Country-by-Country Analysis of Corporate Sustainability and Responsibility. Sheffield: Greenleaf Publishing.

Wagner, T., Lutz, R., & Weitz, B. A. (2009). Corporate hypocrisy: Overcoming the threat of inconsistent corporate social responsibility perceptions. Journal of Marketing, 73(6), 77-91.

Weiss, D. J., Dawis, R. V., England, G. H., & Lofquist, L. H. (1967). Manual for the Minnesota Satisfaction Questionnaire. Minnesota Studies in Vocational Rehabilitation, XXII.

Wong, L. C., & Ahmad, J. (2010). Incorporating stakeholder approach in corporate social responsibility (CSR): A case study at multinational corporations (MNCs) in Penang. Social Responsibility Journal, 6(4), 593-610.
How to Cite
Tak Jie, C. and Mohd Hasan, N. A. (2016) “Determinants of Corporate Social Responsibility (CSR) and Intrinsic Job Motivation”, Malaysian Journal of Social Sciences and Humanities (MJSSH), 1(2), pp. 25 - 35. doi: 10.47405/mjssh.v1i2.9.