Re-inscribing Budi in Contemporary 3D Malaysian Animation Characters in Geng; The Adventure Begins (2009) and BoBoiBoy: The Movie (2016)
Keywords:
Budi, Malay culture, moral values, personality
Abstract
The success of Malaysian 3D animation films, Geng; The Adventure Begins (2009) and BoBoiBoy: The Movie (2016) in attracting local reception is partly due to their portrayal of the diversity of Malaysian ethnicity, traditions and moral values which the local audience may find relatable. Although these films portray modernity, the values represented are based on the traditional Malay concept of Budi re-inscribed in the characters’ personalities. The concept of Budi in this paper employs the academic study of Lim Kim Hui (2003a) and it includes my attempt to argue that this traditional asset can be re-imagined in the contemporary digital form which can be analysed through the main characters’ personalities in the selected films. Personality is one of the key principles of animation introduced by Lasseter (1987) for the 3D animation format and with it, helps shape characters to be unique and recognizable as depicted in their behaviours, habits as well as interaction with other characters. In addition, I employ Smith’s “structure of sympathy” to explain the spectator’s engagement with the fictional personalities portrayed on screen. The concept of Budi re-inscribed in characters of contemporary 3D Malaysian animation films proves that traditional values are not lost in modern times. Animation films are mostly watched by younger audiences, therefore Budi as a traditional moral concept can be sustained and disseminated to the younger generation in digital form.
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References
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Smith, M. (1995). Engaging Characters: Fiction, Emotion and Cinema. Oxford: Clarendon Press.
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Tham, S. (1970). Tradition, values and society among the Malays. Review of Southeast Asian Studies, 4, 40-50.
Thomas, F., & Johnston, O. (1981). The Illusion of Life: Disney Animation. New York: Abbeville Press.
Tobón, D. J. (2019). Empathy and Sympathy: Two Contemporary Models of Character Engagement. N. Carroll, L. T. Di Summa, & S. Loht (Eds.) The Palgrave handbook of the philosophy of film and motion pictures, 865-891. Cham: Palgrave Macmillan.
Välisalo, T. (2017). Engaging with film characters: Empirical study on the reception of characters in The Hobbit films. Fafnir - Nordic Journal of Science Fiction and Fantasy Research, 4(3-4), 12-30.
Wan Norhasniah Wan Husina. (2016). The Influence of Budi-Islam Values on Tunku Abdul Rahman (Tunku) Leadership. The European Proceedings of Social & Behavioural Sciences (pp. 19-28). United Kingdom: Future Academy.
Winstedt, R. O. (1982). The Malay magician being shaman, saiva and sufi. Kuala Lumpur: Oxford University Press.
Zaireeni Azmi. (2014). The Concept of Gratitude (Budi) in Women's Political Participation: The Case Study of Women in Felda Ulu Tebrau, Johor, Malaysia. International Journal of Arts & Sciences, 525-535.
Abdul Malik. (2015). Kehalusan Budi dalam Karya Raja Ali Haji. Tanjung Malim: Universiti Pendidikan Sultan Idris.
Allan, R. (2002, 2 19). Walt Disney's Nine Old Men & The Art Of Animation. Retrieved 7 17, 2019, from Animation World Network: https://www.awn.com/animationworld/walt-disneys-nine-old-men-art-animation
Aminudin Mansor. (2008). Konsep 'Akal Budi' dalam Sastera Melayu. Jurnal ASWARA, 3(2), 3-43.
Bordwell, D., & Thompson, K. (2017). Film Art: An Introduction (11th ed.). New York: McGraw-Hill Education.
Burger, J. M. (2008). Personality (7th ed.). Belmont: Thomson Wadsworth.
Carroll, N. (1990). The Philosophy of Horror, or Paradoxes of the Heart. New York: Routledge.
Dahlan, H. M. (1991). Local Values in Intercultural Management. Malaysian Management Review, 1, 45-50.
Furniss, M. (2007). Animation in Motion: Animation Aesthetics (Revised Edition). Hertfordshire: John Libbey Publishing Ltd.
Giraldo, D. T. (2019). Empathy and Sympathy: Two Contemporary Models of Character Engagement. (N. Carroll, L. T. Di Summa, & S. Loht, Eds.) Cham, Switzerland: Springer Nature.
Hashim Musa. (2008). Traditional Malay Poems: Reflections of Courteous Disposition, Gracious Speech and Supreme Wisdom of the Malay Psyche. Malay Literature, 21(1), 35-57.
Hashim Musa, Normahdiah Sheik Said, Rozita Che Rodi, & Siti Sarah Ab Karim. (2012). Hati Budi Melayu: Kajian Keperibadian Sosial Melayu Ke Arah Penjanaan Melayu Gemilang. GEMA Online™ Journal of Language Studies, 12(1), 163-181.
Hassan Ahmad. (2003). Metafora Melayu: Bagaimana Pemikir Melayu Mencipta Makna dan Membentuk Epistemologinya. Akademi Kajian Ketamadunan.
Hassan Muthalib. (2016). From Mousedeer to Mouse: 70 Years of Malaysian Animation. Kuala Lumpur: ASWARA.
Heath, E. (2013). In Plane Sight: Theories of Film Spectatorship and Animation. Illinois : The Graduate College of the University of Illinois .
Ismail Hamid. (1991). Masyarakat dan budaya Melayu. Kuala Lumpur: Dewan Bahasa dan Pustaka.
Isnariah Idris, Khushairi Fadzal, & Abdul Rashid Daing Melebek. (2017). Hati Budi Melayu Dalam Warkah Melayu Lama. Jurnal Sultan Alauddin Sulaiman Shah, 4(2), 1-16.
Julaina Nopiah, Nor Hashimah Jalaluddin, & Junaina Kasdan. (2017). Elemen Dualisme dalam Peribahasa: Pendekatan Semantik Inkuisitif. Melayu: Jurnal Antarabangsa Dunia Melayu, 10(1), 67-89.
Kamus Dewan Edisi Keempat. (2018, January 10). Retrieved from Pusat Rujukan Persuratan Melayu: http://prpmv1.dbp.gov.my/Search.aspx?k=bermain+budi
Lemay, B. (2000). Character Animation and Lip Sync . Oakville, Ontario: Animated Cartoon Factory.
Lim, K. (2003a). Budi as the Malay Mind: A Philosophical Study of Malay Ways of Reasoning and Emotion in Peribahasa. Hamburg: University of Hamburg.
Lim, K. (2003b). Budi as the Malay Mind. IIAS Newsletter, 31.
Lim, K. (2010). How Malay Proverbs Encode and Evaluate Emotion? A Paremiological Analysis. Sari - International Journal of the Malay World and Civilisation, 28(1), 57-81.
Mohd Amir Mat Omar, & Md Sidin Ahmad Ishak. (2011). Understanding Culture through Animation: From the World to Malaysia. Malaysian Journal of Media Studies.
Noor Aina Dani. (2011). Aplikasi Kaedah Analisis Kandungan: Gambaran Budi Bahasa dan Nilai Murni Orang Melayu dalam Buku Malay Courtesy. Sari - International Journal of the Malay World and Civilisation, 29(1), 121-136.
Nor Hashimah Jalaluddin. (2015). Peribahasa ‘Parasit’ dan Akal Budi Melayu: Analisis Semantik Inkuisitif. Seminar Antarabangsa Bangsa dan Sastera (pp. 281-293). Bangi: Universiti Kebangsaan Malaysia.
Norfazila Ab. Hamid , Nasimah Abdullah, & Lubna Abd. Rahman. (2017). Sopan dan Santun dalam Berbahasa: Cerminan Akal Budi Masyarakat Melayu dan Islam. Program Kolokui Pengajian Terjemah Siri 2. Kajang: Kolej Universiti Islam Antarabangsa.
Nur Afiqah Wan Mansor, & Nor Hashimah Jalaluddin. (2015). Deria Rasa dalam Kiasan Melayu: Analisis Semantik Inkuisitif. Pelestarian dan Perekayasaan Bahasa (pp. 1-11). Kuala Lumpur: Dewan Bahasa dan Pustaka.
Oore, S., Terzopoulos, D., & Hinton, G. (2002). A Desktop Input Device and Interface for Interactive 3D Character Animation. Graphics Interface, (pp. 133-140). Alberta. doi:10.20380/GI2002.16
Ramli, R. (2013). Cultural Appropriate Communication in Malaysia: Budi Bahasa as Warranty Component in Malaysian Discourse. Journal of Multicultural Discourses, 8(1), 65-71. doi:10.1080/17447143.2012.753895
Romlah Ramli. (2013). Cultural Appropriate Communication in Malaysia: Budi Bahasa as Warranty Component in Malaysian Discourse. Journal of Multicultural Discourses, 8(1), 65-71. doi:10.1080/17447143.2012.753895
Smith, M. (1995). Engaging Characters: Fiction, Emotion and Cinema. Oxford: Clarendon Press.
Suriati Zakaria, & Nor Hashimah Jalaluddin. (2016). Konsep Ruang dalam Anggun Cik Tunggal: Analisis Semantik Inkuisitif. Journal of Language Studies, 16(3), 187-204.
Tham, S. (1970). Tradition, values and society among the Malays. Review of Southeast Asian Studies, 4, 40-50.
Thomas, F., & Johnston, O. (1981). The Illusion of Life: Disney Animation. New York: Abbeville Press.
Tobón, D. J. (2019). Empathy and Sympathy: Two Contemporary Models of Character Engagement. N. Carroll, L. T. Di Summa, & S. Loht (Eds.) The Palgrave handbook of the philosophy of film and motion pictures, 865-891. Cham: Palgrave Macmillan.
Välisalo, T. (2017). Engaging with film characters: Empirical study on the reception of characters in The Hobbit films. Fafnir - Nordic Journal of Science Fiction and Fantasy Research, 4(3-4), 12-30.
Wan Norhasniah Wan Husina. (2016). The Influence of Budi-Islam Values on Tunku Abdul Rahman (Tunku) Leadership. The European Proceedings of Social & Behavioural Sciences (pp. 19-28). United Kingdom: Future Academy.
Winstedt, R. O. (1982). The Malay magician being shaman, saiva and sufi. Kuala Lumpur: Oxford University Press.
Zaireeni Azmi. (2014). The Concept of Gratitude (Budi) in Women's Political Participation: The Case Study of Women in Felda Ulu Tebrau, Johor, Malaysia. International Journal of Arts & Sciences, 525-535.
Published
2020-02-22
How to Cite
Ahmad Fadzil, J. and Dalal, S. (2020) “Re-inscribing Budi in Contemporary 3D Malaysian Animation Characters in Geng; The Adventure Begins (2009) and BoBoiBoy: The Movie (2016)”, Malaysian Journal of Social Sciences and Humanities (MJSSH), 5(2), pp. 87 - 95. doi: 10.47405/mjssh.v5i2.368.
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Articles
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