Factors Influencing Cryptocurrency Awareness Among Young Working Adults in Malaysia: A Conceptual Paper

  • Maryam Yousefi Nejad Department of Accounting and Finance, Faculty of Business Management & Professional Studies (FBMP), Management and Science University, University Drive, Off Persiaran Olahraga, 40100 Shah Alam, Selangor, Malaysia.
  • Gabriel Lee Yung Department of Accounting and Finance, Faculty of Business Management & Professional Studies (FBMP), Management and Science University, University Drive, Off Persiaran Olahraga, 40100 Shah Alam, Selangor, Malaysia.
  • Jaizah Othman Department of Accounting and Finance, Faculty of Business Management & Professional Studies (FBMP), Management and Science University, University Drive, Off Persiaran Olahraga, 40100 Shah Alam, Selangor, Malaysia.
  • Aza Azlina Md Kssim Department of Accounting and Finance, Faculty of Business Management & Professional Studies (FBMP), Management and Science University, University Drive, Off Persiaran Olahraga, 40100 Shah Alam, Selangor, Malaysia.
  • Ahmed Sarwar Khan Department of Accounting and Finance, Faculty of Business Management & Professional Studies (FBMP), Management and Science University, University Drive, Off Persiaran Olahraga, 40100 Shah Alam, Selangor, Malaysia.
  • Fandy Lim Md Daniel Lim Department of Accounting and Finance, Faculty of Business Management & Professional Studies (FBMP), Management and Science University, University Drive, Off Persiaran Olahraga, 40100 Shah Alam, Selangor, Malaysia.
  • Premm Enbasakaran Department of Accounting and Finance, Faculty of Business Management & Professional Studies (FBMP), Management and Science University, University Drive, Off Persiaran Olahraga, 40100 Shah Alam, Selangor, Malaysia.
DOI: https://doi.org/10.47405/mjssh.v7i6.1555
Keywords: Cryptocurrencies Awareness, Social Factors, Social Acceptance, Trust, Confidence

Abstract

The main objective of this study is to investigate the social factors that influence the awareness of cryptocurrencies among young working adults in Malaysia. The study is a cross-sectional, quantitative, and conceptual research. This study focuses on three possible factors that influence cryptocurrency awareness: social acceptance, trust, and confidence. The study suggests that the most appropriate data collection technique for this conceptual work is primary data collection through questionnaires. The results of this study can also provide important input for policy makers to better understand the drive behind cryptocurrency awareness among the population. In addition, this study expands the knowledge of the possible relationship between social factors and cryptocurrency awareness by considering social acceptance, trust, and confidence.

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Published
2022-06-26
How to Cite
Yousefi Nejad, M., Yung, G. L., Othman, J., Md Kssim, A., Khan, A. S., Md Daniel Lim, F. L. and Enbasakaran, P. (2022) “Factors Influencing Cryptocurrency Awareness Among Young Working Adults in Malaysia: A Conceptual Paper”, Malaysian Journal of Social Sciences and Humanities (MJSSH), 7(6), p. e001555. doi: 10.47405/mjssh.v7i6.1555.
Issue
Vol 7 No 6 (2022)
Section
Articles