Creative Content of Shariah-Compliant Short Film in The Digital Media Evolution

Rosmawati Mohamad Rasit

doi:10.47405/mjssh.v7i3.1369

Rosmawati Mohamad Rasit Research Centre for Dakwah and Leadership, Universiti Kebangsaan Malaysia (UKM), 43600, Bangi, Selangor, Malaysia.

DOI: https://doi.org/10.47405/mjssh.v7i3.1369

Keywords: creative work, short film, content, digital media, sharia-compliant

Abstract

There are advancements in creative work, particularly for short films in the media domain now. The production of short films undergoes digitalisation transformation that promotes the evolution of brand-new media technologies. Nevertheless, the creation of shariah-compliant short film content creates a debate and becomes a polemic among the country’s content creator. Nonetheless, shariah-compliant short films grab digital media audiences’ attention, such as MTAS Production, Mr Kokom and Syahmi Sazli Production. The discussion related the writing of shariah-compliant creative content scripts from the aesthetic aspect of Takmilah Theory. Thus, this paper aimed to identify shariah-compliant elements as the basis for content formation for short films. Thematic analysis of shariah-compliant elements worked as a primary reference for short filmmakers to plan and organise the content that could meet the needs of the audience. Looking at the marketability of shariah-compliant works through the evolution of digital media, it indicates that the creative community and industry in Malaysia accepts this reform.

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