Factors Affecting Online Purchase Intention: A Case Study of Malaysian Consumers
Keywords:
online purchase, factors influencing, online shopping behavior
Abstract
Online purchase is chosen as an easy step to spend on getting our essentials without having to line up at the counter. The objective of this research is to study online purchasing practices and the factors that influence them. In addition, the study also aims to examine the differences in online purchasing practices by selected background factors (gender, stratum, generation, ethnicity, home income, education level and zone). The population of this study consisted of users over the age of 17 who were selected by convenience through the 'mall intercept' method. T-test results showed significant differences (t = -3.156, p = 0.001) for online purchase practice scores between male and female respondents. ANOVA test results also show significant average score differences in terms of generation [F (3, 1298) = 3,475, p = 0.016], ethnicity [F (4, 1291) = 3,678, p = 0.006], and income [F (4, 1227) = 6,935, p = 0.000] while no differences are reported for the level of education, zone and stratum when p > 0.05. The findings also show that only five key factors were the consumer choice before make online purchases, which are safety factors, products offered, risks, can trusted and user experience.
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References
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Rodgers, S. & Harris, M. (2003). Gender and E-Commerce: An exploratory study. Journal of Advertising Research, 43(3), 322-330.
Susskind, A. (2004). Electronic commerce and World Wide Web apprehensiveness: An examination of consumers’ perceptions of the World Wide Web. Journal of Computer-Medicated Communication, 9(3), 78-90.
Swinyard, W. R. & Smith, S.M. (2003). Why people (don’t) shop online: A lifestyle study of the internet consumer. Psychology and Marketing, 567-597.
Szymanski, D. M. & Hise, R. T. (2000). E-satisfaction: An initial examination. Journal of Retailing, 76(3), 309-22.
Wu, S. L. (2003). The relationship between consumer characteristics and attitude toward online shopping. Marketing Intelligence and Planning, 21, 37-44.
Chang, M., K., Cheung, W., & Lai, V., S. (2005). Literature derived reference models for the adoption of online shopping. Information and Management, 42(4), 543-559.
Chung-Hoon, P. & Young-Gul, K. (2003). Identifying key factors affecting consumer purchase behavior in an online shopping context. International Journal of Retail and Distribution Management, 31(1), 16-29.
Citrin, A. V., Stem Jr., D. E., Spangenberg, E. R. & Clark, M. J. (2003). Consumer need for tactile input: An internet retailing challenge. Journal of Business Research, 56(11), 915- 923.
Department of Statistics Malaysia (2021). ICT Use and Access by Individuals and Households Survey Report 2013 Retrieved from https://www.dosm.gov.my/v1/images/stories/files/LatestReleases/ICT_Use/2013/LaporanP P & C_ICT_2013.pdf
Elliot, S. & Fowell, S. (2000). Expectations versus reality: A snapshot of consumer experiences with Internet retailing. International Journal of Information Management, 20(5), 323-336.
Eurostat (2007), data accessed from the Eurostat database at http://epp.eurostat.ec.europa.eu/
Forsythe, S. M. & Shi, B. (2003). Consumer patronage and risk perceptions in internet shopping. Journal of Business Research, 56, 867-875.
Fox, S. (2000). Trust and privacy online: “Why Americans want to rewrite the rules”, Pew Internet and American Life Project, available at http://www.pewinternet.org
Gefen, D. (2000). E-commerce: The role of familiarity and trust. Omega, 28(6), 725–737.
Gefen, D. dan Straub, D.W. (2004). Consumer trust in B2C e-commerce and the importance of social presence: Experiments in e-products and e-services. Omega, 32, 407-24.
Griffith, D. A., Krampf, R. F., & Palmer, J. W. (2001). The role of interface in electronic commerce: Consumer involvement with print versus online catalogs. International Journal of Electronic Commerce, 5(4), 135-53.
Harian Metro (2013, July 3). Wanita paling mudah ditipu. Retrieved from http://mobile.hmetro.com.my/articles/Wanitapalingmudahditipu/2013/Article
Ho, C. F. & Wu, W. H. (1999). Antecedents of customer satisfaction on the internet: An empirical study of online shopping. in Proc. 32nd Hawaii Int. Conf. System Sciences.
Hoffman, D. L., Novak, T. P., & Peralta, M. (1999). Building consumer trust online. Communications of the ACM, 42(4), 80-5.
Jarvenpaa, S.L. & Tractinsky, N. (1999). Consumer trust in an internet store: a cross-cultural validation. Journal of Computer Mediated Communication, 5(2),1-35.
Koufaris, M. & Hampton-Sosa, W. (2004). The development of initial trust in an online company by new customers. Information and Management, 41, 377-97.
Li, H., Kuo, C., & Russell, M. G. (1999). The impact of perceived channel utilities, shopping orientations and demographics on the consumer’s online buying behavior. Journal of Computer Mediated Communication, 5, 23-50.
Li, N., & Zhang, P. (2002). Consumer Online Shopping Attitudes and Behavior: An Assessment of Research. Eighth Americas Conference on Information Systems, 508-517.
Liang, T. P. & J. S. Huang, J. S. (1998). An empirical study on consumer acceptance of products in electronic markets: A transaction cost model. Decision Support Systems, 24(1), 29–43.
Liao, Z. & Cheung, M. T. (2001). Internet-based e-shopping and consumer attitudes: An empirical study. Information and Management, 38(5), 299–306.
Lohse, G. & Spiller, P. (1998). Quantifying the effect of user interface design features on cyberstore traffic and sales. CHI’98 Conf. Proc.. Los Alamitos, CA, 1998b.
Ministry of Finance (2014). Prestasi Ekonomi dan Kerjasama Antarabangsa 2013/2014. Retrieved from https://www.mof.gov.my/arkib/ekonomi/2014/bab2.pdf
Pallant, J. (2010). SPSS Survival Manual. Fourth Edition. England: Mc Graw Hill.
Rodgers, S. & Harris, M. (2003). Gender and E-Commerce: An exploratory study. Journal of Advertising Research, 43(3), 322-330.
Susskind, A. (2004). Electronic commerce and World Wide Web apprehensiveness: An examination of consumers’ perceptions of the World Wide Web. Journal of Computer-Medicated Communication, 9(3), 78-90.
Swinyard, W. R. & Smith, S.M. (2003). Why people (don’t) shop online: A lifestyle study of the internet consumer. Psychology and Marketing, 567-597.
Szymanski, D. M. & Hise, R. T. (2000). E-satisfaction: An initial examination. Journal of Retailing, 76(3), 309-22.
Wu, S. L. (2003). The relationship between consumer characteristics and attitude toward online shopping. Marketing Intelligence and Planning, 21, 37-44.
Published
2021-10-10
How to Cite
Mohd Nawi, M. Z. and Sulaiman, S. (2021) “Factors Affecting Online Purchase Intention: A Case Study of Malaysian Consumers”, Malaysian Journal of Social Sciences and Humanities (MJSSH), 6(10), pp. 429 - 436. doi: 10.47405/mjssh.v6i10.1089.
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